Interview With Women Entrepreneur – Sruthi Jeevan

Second in the series of Interview With Women Entrepreneur, we have Sruthi Jeevan. Sruthi is a mother of two lovely kids and founder of TinyRabbit, a kidswear brand. so wtihout any further ado, let’s hear it from Sruthi herself.

Tell us a little about you Sruthi?

I am from Vayalpad, a remote village in Andhra Pradesh where I use to travel 25km every day to attend school. I have completed my B Tech in Electrical and Electronics. Worked as a .Net Developer for couple of years. I am mother of two (Anvi and Miha). Hubby is a Data Scientist. Hailing from Business family, I always had inclination towards business.

Tell us more about your brand and how can a customer reach you?

Tiny Rabbit is my brand. The brand is related to Kids Apparel from 0-7 years. The brand comprises of very unique and trendy clothing for kids which moms love to buy for their kids. Organic Muslin collection is one of the finest in the world. The feel itself will be touch of cotton and kids will just love it. We are expanding the business to 200 more products that could encompass entire kids range like Diapering, Bedding, Apparel, Muslin, Gifting etc.

How does this business idea came up?

I felt the need of a brand while buying for my daughter; that helps cater mid range pricing with great collections and quality which India needs. Brands are either very expensive or price conscious. But not many are quality and fashion focused for kids,which can provide great clothing at affordable price. I started the business along with my friend who is a mom of two as well. Now expanding quite a bit.

Is this an online business or offline or both?

We cater Offline as well as Online. We are in 25 stores in Telangana, Karnataka and Andhra Pradesh and vastly moving across India in a short time.

Which medium do you find more convenient?

Online and Offline has Pros and Cons. Online is fast moving but very expensive setup. Offline is good but price conscious. Personally I feel greater the online, easier to scaleup. But, very competitive.

You know sometimes it gets really hard to deal with certain customers. For example returns payments etc. how do you manage that?

We started with Store in Store concept, it was quite successful because we had less dependency on the retailers. But as we scaled up, problems arise; retailers are price conscious But with innovative designs and quality we were able to cross hurdles and are now gradually moving forward.

Do you work with a team? if yes, is it hard and how you deal with the issues?

Yes, we do work with team from multiple locations as Pandemic forced all of us to  work from home. It is very hard to work with team remotely. While the employees are dedicated, still for the nature of our business where creative and operations play a major role, it is preferred to work closely. And about regular issues, each day we have a new one; production, design, target pricing, creative balance, trends and all these should find its balance and each one of the team member should be very conscious while working on it.

How do you balance work and home and family?

Its very hard to balance family and work. A working women has many roles to play. You need motivation from family, friends and also must be real passionate towards what we are doing to achieve the goals. I really feel fortunate to have wonderful people around me who help me to be what I am today. While the saying goes, You never need to work a day if you do the job you love, probably the phrase suits me well.

What pushes you to carry on , like how do you get motivated?

The progress of business while achieving short term goals keeps me motivated. Also great customer reviews make you feel very happy and energized. A small story to say, my neighbor purchased a t-shirt and the kid wore every single day for many months before it wore out and bought the similar one again and continued to wear. That tells the true story of the brand and keeps me motivated to work.

Who is more supportive from the family or friends?

My hubby is a great support and helps me in planning and designs. While every one in the family is equally supportive to the keep the business going.

What are your suggestions for the aspiring women entrepreneurs? I mean the  challenges they shall expect and be prepared with, on their ways?

India has ample opportunities. I suggest dedicate time to understand what you love to do and get a market understanding. Today we have all the tools required to be successful and world supports women entrepreneur. Hurdles are always there, unless its too complex, every hurdle can be overcome and every issue has a solution. Country has great potential for growth just pick up the opportunity. Dedication, speed and innovation is the key combination for success.

A short message for other women who would like to be like you someday.

Contrary to the general thought process, I feel women is more welcome in today’s world to do things of their choice. There will be hurdles in anything that we do, but skill remains how we overcome it. If your passion is bigger than your sacrifices, success is at your door step in any task that you do.

Apart from this if there is anything you want the audience to know?

Do visit our store, support us on FB and Insta. Be critical while writing to us.

Certainly Sruthi, i see a smart, intelligent and an aspiring woman in you and you are an inspiration for many of us. I wish you all the success for Tinyrabbit. Thanks a lot for taking out from your precious time to be part of “Interview with women entrepreneur”.

Thank you for reading everyone, stay happy until the next one in the series of Interview with women entrepreneur .

12 thoughts on “Interview With Women Entrepreneur – Sruthi Jeevan

  • January 27, 2021 at 10:35 am

    Great to know about Tiny Rabbit and how Shruthi has come up with it. The use of organic muslin sounds very interesting.

  • January 27, 2021 at 7:00 pm

    Wow great series dear . indeed it is always inspiring to read more about the women who are doing great in their field. I had heard about tiny rabbit brand before and now it was a great read to know more the person behind it. indeed Shruthi’s journey is inspirational . looking forward for next post in the series.

  • January 28, 2021 at 3:43 am

    Woow so interesting story behind successful entrepreneur , its really not ready to balance all home, work, team, customers.

  • January 28, 2021 at 6:49 pm

    wow it is an amazing read.. so inspiring to know the story of this successful entrepreneur.. loved your series keep sharing more of it

  • January 30, 2021 at 5:20 am

    Its really great to know about Sruthi and her brand Tiny rabbit. I love reading such interviews this really helps in motivating and inspiring people like us.

  • January 30, 2021 at 7:34 pm

    It was indeed to know about Tiny Rabbit. And sruthi had done an incredible job. I like her brand, I must admit!

  • January 30, 2021 at 10:14 pm

    It’s amazing to read about women entrepreneurs and their journeys. I stepped into entrepreneurial journey last year and I can definitely relate to this. It’s good to know about Sruthi.

  • January 31, 2021 at 6:38 am

    More power to women entrepreneurs like Sruthi. Being a mother to two lovely kids and founder of TinyRabbit, I’m pretty sure she has a lot on her plate right now. But in life it is important to have a work-life balance. Seems like she is managing both pretty well.

  • January 31, 2021 at 8:17 am

    Such an interesting read . More power to women entrepreneurs. Being a mother feeling so inspiring.

  • January 31, 2021 at 10:07 am

    Thanks for this interview and introducing us to a some power women. Its commendable that coming from a small village, she has now started a business and expanded to multiple stores. More power to her and other women like her who surpass all barriers to come out successful.

  • January 31, 2021 at 10:14 am

    I love you are bringing forth each women entrepeneur and letting us know about the struggle they faced. Kudos to your work.


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