Book Review- The Indic Quotient

Book: The Indic Quotient

Author: Kaninika Mishra

Genre: Non-fiction

About the Author: Kaninika Mishra was born in Jamnagar, Gujarat and grew up in different parts of India. She holds a bachelor’s degree in homeopathic medicine and arts, as well as a master’s degree in management from Queensland University of Technology, Australia, and East Carolina University, U.S.

Kaninika has worked in the financial sector in India for several years and now heads the learning and development department for a communications firm in Gurgaon. Her bestselling book The Indian Millionaire Next Door, published in 2012, contains inspiring accounts of the professional journeys of India’s top financial advisors and has been translated into Hindi and Tamil.

Book Blurb: In the Indic quotient, Kaninika Mishra celebrates the efforts of ordinary Indians as they reclaim their native identity with ingenuity- from a team of economists working to put long-forgotten millets on urban Indian plates to a group of art enthusiasts attempting to bring back stolen artifacts; from an ex-investment banker formulating Ayurveda-inspired beauty products to a former engineer working to revive traditional textiles in Assam, and many more.

Verdict:  Indic Quotient is a composition of start-ups and businesses setup around the whole India by the people of India trying to preserve the traditionally practiced heritage of India.

Kaninika has travelled all over India and have done a thorough research on the topic before converting her idea into a book. The book is immensely detailed, explaining out the thoughts of the entrepreneurs behind the idea of their respective start-ups. Although sometimes it wears out the reader, but such details also made me aware about some great work that has been done to preserve our rich Indian heritage. Not only that the book also discusses about the great profits they are making which indicates the gradually increasing interest of the urban population in traditional heritage.

The book talks about the modern day Yoga instructors/ Yoga studios making a living out of our age old yoga-asanas by teaching them to others. In another chapter, it talks about the individuals and start-ups using benefits of Ayurveda for medical cure. Further in detail talking about the local handlooms how the individuals put in the efforts to help local weavers revive the several old weaving styles and patterns.

The book talks about some of the food brands like Sattviko and Cropconnect. These brands are doing their bit by promoting traditional millets, organic farming and supporting local farmers. Some Indian beauty brands like forest essentials and Shehnaz Hussain are doing so great in the markets going herbal ways and rooting on to the traditional Indian herbs and ingredients.

With the level of research the author has done, you get to know the back story of every start-up, how the idea erupted, how it was executed, how the business is doing, what are the challenges it is facing and many such things. After reading this book what I have realized is how some people are selflessly trying so hard to work for other or for their heritage like this story of individuals who are working on to recover the stolen art pieces and idols.

All in all it is a light read for your leisure time to know what enthusiastic individuals are doing around to support local talent and traditions. Anyways there will be no better time to support our heritage and local businesses than now.

You can buy your copy of The Indic Quotient from Amazon here.

22 thoughts on “Book Review- The Indic Quotient

  • August 28, 2020 at 7:09 pm
    Permalink

    It great that people like her are helping our resources come out and be known to the world. After all we are a heritage rich country.

    Reply
  • August 29, 2020 at 10:17 am
    Permalink

    Interesting book! This kind of deep dive and understanding of the seed of an idea always makes for an interesting read!

    Reply
  • August 29, 2020 at 12:52 pm
    Permalink

    This is really informative book , giving information about yoga asan, yoga study and healthy food. It is enlightened for healthy lifestyle.

    Reply
  • August 29, 2020 at 2:23 pm
    Permalink

    I quite liked the book review & i would love to read it for it highlights so much of that is ancient Indian knowledge & how we Indians are proudly making a living teaching & propagating it to the World for the betterment.

    Reply
  • August 29, 2020 at 4:45 pm
    Permalink

    What a deep dive into so mnay important work that is being done by these people. Reinventing the knowledge of the ages and giving it back to one and all for a healthier better Tommrrow

    Reply
    • August 30, 2020 at 7:15 am
      Permalink

      Well that’s also the need of the hour

      Reply
  • August 29, 2020 at 5:33 pm
    Permalink

    First of all i must say its a great great book. Its a deep knowlege regarding a healthy lifestyle which is so much in need these days. Overall i would say that its a ģreat review

    Reply
  • August 29, 2020 at 5:37 pm
    Permalink

    The book looks great. Showcasing thebreal hard work and talent is like doing social work.

    Reply
  • August 29, 2020 at 5:47 pm
    Permalink

    The Indic Quotient is such a catchy book title. It immediately got my attention. The cover is smartly done and your review is the icing on the cake. Will surely read this one.

    Reply
    • August 30, 2020 at 7:05 am
      Permalink

      Thank you .. I am sure you will like the book

      Reply
  • August 29, 2020 at 6:33 pm
    Permalink

    Wow, the book review is indeed very inspiring and I am tempted to give it a read. Clearly the author’s experience and knowledge shows in the gist of the book. Thanks for the wonderful review.

    Reply
    • August 30, 2020 at 6:57 am
      Permalink

      Thanks, I am glad that you liked it.

      Reply
  • August 29, 2020 at 7:19 pm
    Permalink

    This book looks very interesting and I would like to read and know about these people who have kept our ancient roots alive through their work.

    Reply
    • August 30, 2020 at 6:56 am
      Permalink

      I am sure you will love the book.

      Reply
  • August 30, 2020 at 3:52 am
    Permalink

    This book sounds very interesting. I also like the premise of the book. I will get this one.

    Reply
    • August 30, 2020 at 6:55 am
      Permalink

      Sure and let me know how you liked it, once you read it.

      Reply
  • August 30, 2020 at 10:11 am
    Permalink

    Yes we need to support local talent and this is the best time.
    I was looking for book suggestions and now I know which to buy.

    Reply
  • August 30, 2020 at 2:44 pm
    Permalink

    Its always inspiring to know in details the journey of budding entrepreneurs. I would really love to read this book for some inspiration.

    Reply
  • August 30, 2020 at 6:13 pm
    Permalink

    I am really intrigued by the title as well as the cover of the book! Definitely on my list of reading!

    Reply
  • August 31, 2020 at 5:18 am
    Permalink

    Oh wow this review made me feel to read it once. Glad you shared an honest review with us. I’m gonna surely check this out for sure

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Pin It on Pinterest